ING Georgia Marathon & Foundation Ads

This is a series of 5 ads for the Georgia Marathon sponsored by ING. The creative brief dictated that the ads be bold and attention grabbing, while adhering to the strict visual guidelines that ING used for its printed collateral. Over the course of the project there were about twenty different layouts paired with contrasting headlines and copy points. These are the final 5 ads ING chose for final production. The final ads were just one component of a multi-pronged campaign. The campaign consisted of print ads, exterior and interior signage and banners for the Georgia World Congress Center, and ads for the ING Foundation.