This logo was designed in conjunction with NCCS’s 30th birthday celebration. The brief called for a complete re-branding and a logo that would help strategically position the agency with a higher visual profile, represent their mental health advocacy, and finally symbolize a beacon of hope for their clients in the Metro Detroit area.

The final logo is a take on a modern crest, with their historic building, designed by Detroit architect Albert Kahn, as the dominant visual element. Built in 1925 and formerly housing the YMCA, it serves as the visual centerpiece for the crest, with a contrasting green light radiating behind the building. Graced with natural beauty and architectural detail, the structure provides tremendous graphic contrast, while still being an icon on the Detroit skyline and is instantly recognizable as the symbol for New Center Community Services Mental Health.